Many
people are currently making a living off YouTube. If you have such high
hopes of making it huge and tall in the YouTube business, then this
what you should be reading.
Youtube.ng, a free video streaming platform owned by Google, is
currently the leading platform for Video blogging and Video content
marketing in the Nigeria.
With over a million unique users per month, Youtube.ng is a
platform considered by everyone on the look for online marketing and
publicity with hope for benefits in the near future. Hitting a milestone
with your videos on youtube.ng can be very satisfying; however, very
few people actually get the satisfaction as getting subscribers could be
a difficult task.
Truth is, there are a lot of factors that determine how many
subscribers you can get on YouTube. To help you increase the number of
views and subscribers your channel gets and ultimately allow you to
build a stronger presence on the platform, Jumia Travel, Africa’s No. 1
online hotel booking portal shares 5 tips.
1. Keep your videos consistently good and frequent
Anyone can just make a short video and post it on YouTube.ng. What
sets yours apart? Your videos must be characterized by high quality and
value. They also must be posted frequently so that your viewers can
always have something to look forward to. If you stick to a schedule,
that is even better.
The more videos you have, the more they pop up as search results,
the more popular your channel will become. Note however that posting too
many videos every week can clog up your channel and make it hard for
viewers to find what they are looking for.
2. Optimize your content
Just as it is with print blogs, you need to optimize the content on
you YouTube. Ensure you optimize the keyword applications of the title
and description of your video. You can even go a step further by
reviewing and optimizing your channel’s name and page as well. Check the
featured tags on broadcasts that are most liked in your genre and
compare them with yours, are yours properly phrased?
Also look out for the keywords that your prospective viewers are
using in their searches. Hitting the correct keywords is particularly
important with regards to the title of your videos which should also be
catchy. Do not fill the description with keyword lists (a feature of the
most terrible videos) as such spam tactics will definitely cost you.
3. Use annotations
Annotations are those links that pop up at specific points (as
determined by the timestamp) while a video is playing. Although
annotations can be annoying, but they can be a content creator’s dream
as they can use them to increase their audience by following these
techniques: Call to action (inserting a sticky note on the video that
implores people to subscribe to your channel), Spotlight annotation
(creating a clickable annotation on the video itself that drives people
to a landing or product page) and Link to other videos (Annotations that
allow you to link to related videos, whether they are yours or not).
Annotation may seem like extra work, but it drives subscription
rate. However fantastic a tool they may be though, annotations should be
utilized sparingly and chiefly for call-to-action links. The more they
are utilized, the greater the possibility of users switching them off
completely as viewers can go into the video player menu screen and turn
them off.
4. Offer an incentive
Nigerians are certainly moved by incentive. Launch an incentive
that would entice users to subscribe. Ensure that you publicize your
present follower count is and the count (which should be practical) that
you are aiming while you are at it.
Once you have done that, make a plan on what to do after the
aim/goal is attained. It could be to deliver more content and on a
regular basis, launching a special video, or offering a gift to a lucky
subscriber .Whatever it is, you can encourage this kind of contest on
other social media channels for additional benefit. In no time, you will
have subscribers and followers.
5. Add a YouTube widget
If your channel is not getting a lot of traffic, you will easily be
able to get more subscribers with a YouTube widget. It however only
works if you also have a blog or website.
A widget allows visitors to subscribe to your channel without
necessarily leaving your blog or website. Basically, it let you kill two
birds with one stone.
No comments:
Post a Comment